COPYWRITING & SCRIPTS
These are all comedically inclined, even the direct response ones.
Fear not, I can write serious copy, too. It's just not as fun to read in a portfolio :)
HAIRCLUB Creative Brief/Campaign-Winning Pitch (via InterMedia Advertising Agency)
"PIVEN-ING" (:60) -- see "Produced Commercials" for the final product!
Jeremy Piven is at a pool party at a fabulous Hollywood Hills house, with a fabulous view, filled with fabulous people, many in bathing suits. Jeremy, however, is dressed in a fabulous business suit, and he’s clearly the Most Fabulous Person there.
JEREMY: You know, when you get older, things change. Your hairline, your waistline… and you find yourself pivoting from what doesn’t work, to what does. But why pivot… when you can Piven? Like, when the invitation says, “wear a suit,” Piven to the one that makes you look like a man, not a boy.
Jeremy looks at a nearby twenty-something guy holding a beach ball – he’s got a receding hairline, and he’s drenched and a little paunchy in his swimsuit. A gorgeous woman ignores him but gives Jeremy the twice-over and a smile as she passes him.
JEREMY: Piven-ing, baby.
CUTTO: Jeremy is inside the fabulous house. He passes a guy wearing a fedora-style hat, trying to talk up a woman.
JEREMY: Oof, wearing a hat indoors? That guy’s not fooling anybody. Piven from ignoring the problem... to fixing it.
The woman playfully takes off his hat, revealing a major bald spot. She reacts and he looks embarrassed.
JEREMY: And the way to do that is to Piven from fighting hair loss with worthless pills off the internet, to joining HairClub, where you get actual results from a hair restoration expert – like I did when I joined. When you go to an in-person HairClub location, men and women get a free hair health consultation that’ll tell you exactly how they can restore your noggin back to a luscious head of hair. Hair that will give you your confidence and swagger back.
Jeremy takes a drink off a passing waiter’s tray - a glass of whiskey.
JEREMY: Enough swagger that you could drink a hard seltzer instead of a whiskey neat and still look cool… but my god, why would you want to? Just Piven to the stuff that works, and call HairClub now.
Jeremy raises his glass to the viewer/camera and winks with a smile…
ADDITIONAL “PIVEN-ING” CAMPAIGN AD PITCHES:
CONCERT VENUE… then HAIRCLUB
Jeremy:“Piven from joining a hair band…”
Jeremy watches a guy who’s clearly wearing a long-haired wig and jamming onstage.
Jeremy:“…to joining HairClub, where you can take off the fake stuff and get real results.”
Jeremy stands nearby as the hair band guy sits in a chair. A Hair Expert gently takes off his long wig, revealing a partially-bald head, and kindly starts explaining how they can help him get hair back on his head for good…
BAR
Jeremy:“Piven from bachelor and bachelorette parties in your 20s…
Jeremy walks through a crowded bar, where we see a bachelor party of twenty somethings(“Sorry, dude, you’re locked down now!”) near a bacherlorette party of younger women (white veils, squeals, jealous friends).
Jeremy:“…to divorce parties in your 40s.”
Jeremy walks by a group of older women celebrating hard (“She’s free!!!”), and a group of men congratulating a guy (slaps on the back, high fives – Jeremy joins them). These people are even happier and more confident… especially since they have HairClub on their side.
VEGAS HOTEL
Jeremy:“Piven from 6 guys in one hotel room partying all night at a club inVegas…”
We see a cheap hotel room in the light of day with two double beds—four hungover guys are uncomfortably crammed on the beds, one’s on a pullout couch, and another sleeps in a bathtub.
Jeremy:“…to a comped High Roller suite, nice dinner, cigar & champagne room and asleep by 1am in Vegas.”
Jeremy is with his buddies in hotel suite living area with windows overlooking the Vegas strip, sipping champagne. They talk about how HairClub really worked!
SPA
Jeremy:“Piven from zoning out on the couch watching TV all day…”
We see a twentysomething with a bag of chips and a beer sprawled on the couch watchingTV, bored.
Jeremy:“…to checking in to a self-care day.”
Jeremy is at the spa, sitting in a chair, getting a very manly manicure, a foot rub, and his hair is wrapped in a towel turban. As the woman unwraps his turban for a scalp massage, she comments on his great hair. He tells her, it’s HairClub.
HAIRCLUB: Another Pitch for the Jeremy Piven campaign
"NOT A JOINER" (:60)
Jeremy addresses camera as he walks on an expansive country club lawn. Soon the audience learns that he’s in fact walking through multiple sets on a sound stage.
JEREMY: My whole life,I’ve never been much of a joiner.
Jeremy walks by men & women in white sweater sets & pants on the lawn, drinking cocktails with their noses in the air. They all look slightly bored.
JEREMY: Country Club, too bougie.
Jeremy walks through a new set -- a dark basement, where 10 guys are hitting each other. As blood spatters across Jeremy’s face and he wipes it off:
JEREMY: Fight Club, too testosteron-y.
Then Jeremy’s in a living room with a group of women (and a few men) who hold books in one hand and wine in another.
JEREMY: Book Club? Too word-y.
As he grabs a glass of wine from a tray...
JEREMY: I do like the wine, though.
Now Jeremy’s on a sidewalk…
JEREMY: There’s only one club I was interested in joining, and that’s HairClub.
Jeremy enters a HairClub location. He’s greeted like Norm in “Cheers” by female & male clients and employees.
EVERYONE: Jer!!!
JEREMY: Look, when I was in my twenties, I saw the writing on the wall – or maybe it was my forehead. My hairline was going to keep receding, and I needed to be proactive. So, I went toHairClub. They have 120 locations, where you don’t have to get voted in, read a book, or get your face beat up –you just get a free hair health consultation by a certified Hair Expert that can make your hair thick and luscious. (runs hand through hair) And the first rule of HairClub is, you definitely talk about HairClub. Because everyone will want to know how you look so genetically blessed, and you’re not gonna be able to shut up about it. HairClub -- tell everyone.
VITAMINWATER CAMPAIGN (via Zambezi Agency).
Some of the many spots I wrote for the Vitaminwater campaign pitch for Zambezi. It was a very fun project!
CONCEPT: On-screen, we see simply a Vitaminwater bottle and the SUPER text, as each celeb reads lines as V.O. only -- almost embodying the bottle itself.
-------
TINA FEY: When I was sixteen I had a really big role in my high school musical.
SUPER: (stage crew)
I was so run down from all the performances…
SUPER: (painting sets)
…that I got mono. This girl at school was like, “Whoa, that’s the kissing disease” and Iwas like “Um, yeah… totally… I got it from kissing someone!”
SUPER: (didn’t kiss a guy until college)
Now, with a job and a kid and an Alaskan to impersonate, I’mWAY too busy to get sick. Drinking a vitaminwater power-c every day, with 300% of the vitamin C I need, helps protect me from germs and makes my immune system kick butt.
SUPER: Tina gets her vitamins
SUPER: Do you get yours?
SUPER: Vitaminwater logo
--------
AMY POEHLER: I’m sort of into torturing myself.
SUPER: (wow. kinky.)
Okay, get your mind out of the gutter. What I mean is, I tend to gravitate toward things that make me feel bad about myself.
SUPER: (red sox fan since young age)
I mean, dude, I’m a comedy actress – you think being funny comes from a happy place?
SUPER: (rejection began in second grade with Billy Boskowitz)
But there’s one thing that’s guaranteed to make me feel good– the slam-packed vitamins in a bottle of vitaminwater. Every bottle has over 100% of the vitamins c & b you need to stay healthy and strong all day. So if Billy Boskowitz ever comes a knockin’ –I’m ready to knock him into next Tuesday.
SUPER: Amy gets her vitamins
SUPER: Do you get yours?
SUPER: Vitaminwater logo
---------
DREW BARRYMORE: Okay, I’ve dated a lot of men in my life, but I’m stillholding out for the perfect one.
SUPER: (overachiever)
If I could build the perfect guy, he’d be, like, 30% cute,40% funny, and 50% intelligent.
SUPER: (30+40+50=120)
Yeah, I know that’s more than 100%, but I’m demanding. Every woman should be.
SUPER: (you go, girl)
And if I could build the perfect drink, well… I don’t have to. It already exists—vitaminwater. Every bottle has at least 250% of the vitamin c, plus a ton of other good things in it to keep me healthy and feeling great. 250%. Now I’m feeling like my 120% guy just isn’t good enough. Back to square one.
SUPER: Drew gets her vitamins.
SUPER: Do you get yours?
SUPER: Vitaminwater logo
CARSHIELD “PUSHING CARS” CAMPAIGN conceived by me, one of several scripts (via InterMedia Advertising)
"PUSHING BOUNDARIES" :60
We’re inside a car, where a happy bride and groom are driving away from their wedding… we HEAR CHEERING, maybe SEE rice thrown at the window, etc.
But they’re driving reeaallly slow. As the bride leans over to kiss the groom, we hear–
GROOM’S DAD (O.S.): Great ceremony, kids!
--we REVEAL that, outside, they’re being pushed on either side by two older people (60s), the Groom’s Parents. His parents yell through the window.
GROOM’S MOM: (panting a little as she pushes) I just loved dancing with you, sweetie!!
The groom grimaces as the bride looks at him with a “what the hell” look.
GROOM: My parents don’t want us to risk a breakdown. Car repairs are expensive.
Just then, a GROOMSMAN in a tux pops up in the backseat. The bride is surprised…
GROOMSMAN: You gotta call CarShield.
BRIDE: Um, why is our groomsman in the backseat?
GROOMSMAN: Oh, he’s just dropping me off on the next block. But these two (indicating parents) will be with you forever, unless you get a plan through CarShield that covers the cost of repairs on up to 5,000 parts of your car.
The bride frantically picks up her phone and dials.
BRIDE: Hello, CarShield? I need a plan, now.
CTA: Unlike your in-laws, CarShield is only there when you need them most. Call now.
CARSHIELD “PROTECTION” CAMPAIGN conceived by me, one of several scripts
"THE TALK" :60
A dad (50s) sits down next to his 17-19 year-old son on the couch. The dad looks serious.
DAD: Son, now that you’re old enough… it’s time we talk about important stuff like always having protection.
SON: Dad, come on, I don’t—
DAD: Now, your mom and I—
SON: You talked to Mom about this?
DAD: Yes! We agree, protection is everything! Look, say you’re in your car, on a date. It’s almost out of your control, so you can’t be too careful…
The son buries his head in his hands, embarrassed…
DAD: …someday, the car is going to break down.
The son looks surprised.
SON: The car?
DAD: Right! That’s why we called CarShield. Plans through CarShield protect you from expensive repairs on up to 5,000 parts of your car. And we can take it to the mechanic we choose – because we don’t want you going to strangers for a fix, son.
SON: Cool, my car is protected. Can we stop talking about this?
DAD: No, now we need to talk about being safe on a date.
SON: Oh man…
DAD: Plans through CarShield come with 24/7 Roadside assistance. Like towing, help with damaged tires, and lockouts. Safety and protection are everything, son.
Like a 50s sitcom, the son hugs his dad and everything’s resolved.
SON: Gee, you’re right! Thanks, Dad.
ANNOUNCER VO: This family moment has been brought to you by CarShield. Call before your car breaks down for protection that covers, well, almost all the problems you might have. Call 800-XXX-XXXX
CARSON DELLOSA EDUCATION CAMPAIGN pitches for "Spectrum Complete" Math App & Workbooks (via InterMedia Advertising)
"SPECTRUM’S COOL… MOM IS TRYING"
We see a mom in the kitchen/living room with two 4th grade kids – one of them is her kid’s friend. She brings the kids snacks, then:
MOM: “So… what’s the happy haps? What’s up with Like Denominators?”
KID GUEST: “Uh, yeah… they’re tough sometimes.”
MOM: “I totes know how to solve them if you need some help. I’m supes down with Place Value, too.”
KID GUEST: “Um… we’re fine right now. Just gonna drink this juice box.”
MOM: “Cool. Cool.”
DAUGHTER (to friend): “My mom got Spectrum Complete Learning. She watches the videos so she can help me with my homework. Spectrum’s cool… but now my mom thinks she can speak our language.”
As the mom clicks a QR code and starts a Spectrum Video about Comparative Adjectives on her phone…
MOM: “Comparative adjectives, amiright?”
(GFX: You’ll never be cool, but your 4th grade-speak could be on point with Spectrum)
-------
"MOTHER’S LITTLE HELPER"
A mother stands in her kitchen.
MOM (to camera): “My son and I used to get along great when he was little. We’d hang out after school, I’d help with homework, then we’d have a treat. But these days… we just aren’t communicating. It’s like he’s speaking a different language.”
We REVEAL a ten year-old kid working quietly and calmly on homework at a table.
KID (calling off): “It’s called Common Core, Mom.”
MOM: “Yeah? Well, I don’t like it, young man. I don’t like it one bit.”
MOM (really happy smile, to camera): “Thankfully, I discovered Mother’s Little Helper…”
The mom holds up a Spectrum Complete book, turns to a page, then waves her phone over the QR. A video starts playing. It’s all about how to Divide Decimals.
MOM: “Spectrum Complete teaches me and my son everything we need to know about this new math and reading comprehension. (to son) Want a snack, honey?”
KID: “I’m good.”
MOM: “Awww… I wanted fruit gummies.”
KID: “Fine. Fruit gummies.”
MOM: “Yay!”
---------
"THANK THE SPECTRUM"
A woman and her 5th grade kid sit at a kitchen table with a professionally-dressed man or woman (a therapist).
WOMAN: “Well, there were tears… screaming… you might say it was a full-on tantrum… all over homework.”
The therapist looks at the kid.
THERAPIST: “So… you were a little upset about your assignment?”
KID: “Oh, it wasn’t me – my mom was the one who wascrying.”
WOMAN (close to tears again): “It’s just thisCommon Core! I wasn’t raised this way! I don’t understand it, and I can’t communicate with my child!”
THERAPIST: “Okay, I want you to take a deep breath, and take out your phone.”
The woman gives the therapist a strange look, but does. The therapist pulls out a Spectrum Complete 5th Grade book, then opens a page with a QR code. The woman scans it, and the “Dividing Decimals” video comes up.
THERAPIST: “I believe you mentioned Decimals?”
As the video starts, the woman relaxes considerably. The kid turns to the therapist:
KID: “Thank you. This is so helpful.”
THERAPIST: “Don’t thank me. Thank the Spectrum Complete.”
DISCOUNT MUGS CAMPAIGN scripts (via InterMedia Advertising)
“YEAHHHHHH…”
A Woman is in a bright office, on the phone with a guy in another dumpier office (split screen). The guy is a telemarketer type who clearly works at a low-rent competitor to DiscountMugs.com (maybe we see a logo like “WePrintStuff” or something).
Woman: So I need the highest quality t-shirts you’ve got. Really soft and buttery.
Guy: (nasally and “Office Space”-like) Yeahhhhhh… That’s gonna cost extra. We’re not DiscountMugs, that doesn’t come standard.
We pull out to reveal the guy is surrounded by like-minded, boring employees. He pushes a mute button and they all laugh… they are definitely not as good as DiscountMugs!
Woman (on speaker phone): I also need a quick turnaround for the event we’re having. Like in a week and a half?
Guy: (un-mutes himself) Yeahhhhhh…. We take more time than that. We’re not DiscountMugs, we don’t have everything in-house.
He mutes again, and everyone scoffs – they can’t be expected to have all that stuff that DiscountMugs does!
Woman (on speaker phone): And this will need to be printed in full color…
Guy: (un-mutes) Yeahhhhhh… we can’t do that. We’re not DiscountMugs.
The group laughs again – full color? Yeah, right.
Woman: Oh, my boss also wants to do a fun item too, like a personalized martini glass or flask.
Guy: Yeahhhhhh… we don’t carry those. We’re not—
Back on the woman, who’s had it.
Woman: DiscountMugs, I got it. You know what? I’m just gonna call DiscountMugs.
Guy: Yeahhhhhh… we get that a lot.
As she hangs up and we hear a dial tone…
CTA: DisountMugs. We’re faster, because we’ve got everything in-house. And we’re better because, well, we love what we do! Call 800-XXX-XXXX, or go to DiscountMugs.com
---------
“DISCOUNT MUGS FAST!”
Note: these could all be set in a generic office, OR, we shoot each of these in a different location! Like this…
- At a house construction site, a homeowner approaches her contractor.
Homeowner: So, how fast do you think you can get the job done?
Contractor: DiscountMugs fast.
Homeowner: Oh my god, that’s amazing! (calls to wife in background) Honey, we’re moving in next week!
- We see a track (stock footage), where a race is being run (or a baseball field, where a batter is running the bases). In the booth, an announcer is calling the race/game.
Announcer: He’s leaving the others in the dust! I’ve never seen anyone run this fast – it’s unbelievable! People, he is running DiscountMugs fast!!! No one’s catching this guy!
- We’re in a delivery room, where a woman (looking pretty peaceful) lies in bed with her husband standing next to her. The doctor, at the end of the bed, looks under the sheet, then:
Doctor: Okay, it’s time to push!
The woman pushes for about 3 seconds, then, we hear a baby cry. A nurse looks shocked.
Nurse (to woman): Wow, I’ve never seen someone deliver so quickly. That was DiscountMugs fast!
- A car is pulled over on the side of the road. An officer is at the driver’s window.
Driver: Well, how fast was I going?
Officer: Sir, you were driving DiscountMugs fast.
Driver: Oh, wow… I guess I deserve a ticket.
- In an office bullpen, a Boss approaches her employee.
Boss: How quickly can you get those full-color t-shirts printed and shipped to the office?
Employee: DiscountMugs fast. Because, you know, I’m ordering from DiscountMugs.
Boss: Oh, awesome! DiscountMugs is the best!
Employee: And the fastest!
CTA/ANNOUNCER VO: DiscountMugs.com does everything in-house, so you get the best quality, full-color, and faster turnaround than anyone else in the business! DiscountMugs.com does it all – corporate promotion, party favors, schools, and more!. Go to DiscountMugs.com today and receive 10% off your first order, plus free shipping
---------
“SWAW!”
We’re at a convention center with oppressive window-free lighting, where several booths are set up from various companies advertising what they do. They’re all handing out swag with their company name on it to anyone who’ll take it (many don’t).
Announcer VO: SWAG. It stands for “Stuff We All Get.”
We see those words written on the screen after each letter, like this: Stuff We All Get
Announcer VO: Businesses use swag to drum up business and get clients to remember their names.
Woman #1 walks up to Woman #2. They each carry “swag bags” (cheaply made, limp grocery store bags) from the event..
Woman #1: Hey. What kind of swag are you getting?
Woman #2: Cheap stuff I’ll never use. You?
Woman #1: Total crap.
They go through their stuff. Woman #1 holds up an ugly, single-color t-shirt with a logo
Woman #1: Scratchy. Ugly. I wouldn’t clean my toilet with this.
Woman #2 holds up a pair of logo-ed earphones with cords attached to them.
Woman #2: Are these for a Walkman? What is this, 1989?
They pass a booth, where a guy tries to give them a random small ball with a logo on it.
Company Guy: Bouncy ball?
Woman #1: Do I look twelve?
Company Guy: But it’s free….
Woman #2: Yeah, no thanks. (to her friend) Mental note: don’t work with that company. Ugh, why didn’t anyone here get their stuff from DiscountMugs?!
The woman dumps her entire swag bag into the garbage. Her friend does the same and they walk away.
Just then, out of the garbage can, is a PUFF OF SMOKE. A genie-like character with blue-skin and a hat that looks like a giant mug emerges. This genie has SWAGger.
DiscountMugs Genie: People, don’t let your logo’ed items end up as Swag Roadkill in a garbage bin. Turn your SWAG into SWAW (pronounced “swa-wuh”) by going to DiscountMugs.com.
Now we see: "Stuff We All Want" written vertically on the screen.
DiscountMugs Genie: DiscountMugs gives you full color, over 10,000 high-quality items, and the quickest turnaround in the business, because everything is in-house! It also gives you your swagger back. Or should I say, SWA-Wer.
The DiscountMugs Genie takes off his mug hat and waves it around. Smoke comes out of the mug, and the entire convention turns into what looks like a nightclub – dark colored lights, disco ball, cool music, and everyone looks happy. The SWAW is awesome, too! People are actually putting logo-ed t-shirts over their own outfits, eating mints & cookies out of logo’ed boxes, and clinking drinks in logo’ed martini glasses and insulated water bottles.
The two women are back, with over-loaded bags of SWAW goodies.
Woman #1: There’s so much good SWAW here! Stuff I want!
Woman #2: I know. Which means, their companies don’t suck and we should use them! They must have ordered from DiscountMugs!
As the DiscountMugs Genie starts dancing with the ladies…
Announcer VO: Get the best SWAW at DiscountMugs.com They do it all – corporate promotion, party favors, schools, and more! Go to DiscountMugs.com today and receive 10% off your first order, plus free shipping!
CARSHIELD SUPER BOWL AD Pitch (via InterMedia Advertising)
"CHRIS LOVES HIS (CAR)SHIELD"
Chris Evans talks to camera in his home.
Chris: Hi, Chris Evans here. Many people know, one of my biggest roles is playing a superhero. But what you might not know is, I do almost all my own stunts.
(below Chris, small graphics read: "We apologize to Chris’ stunt actors, we know you do most of his stunts")
Chris: I had to do a lot of work with the shield to prepare. It’s pretty heavy, but after a while, you get used to it. And turns out, it’s got a lot of uses.
We see a series of shots where Chris carries his shield and uses it for…
- Chris passes around hors d’oeuvres sitting on his shield at a party. Everyone happily takes one. He’s the life of the party.
- Chris is at the beach (many women ogling his body), and he uses his shield to block the sun for the kids on the towel next to him.
Kid: Thanks, Chris!
- Chris is at a crowded concert, and uses his shield to push through a bunch of people. He and his friends “battle” their way to the front just below the stage (it’s an Abba cover band or something equally cheesy).
- Chris and a woman are walking in the park. It starts to rain. Chris uses his shield as an umbrella and they laugh like they’re in a cheesy rom com.
- Chris is at a mechanic’s shop. A car is lifted up behind him.
Chris: One of the best uses is when my car needs repair.
The mechanic walks toward him with the bill. It looks hefty.
Chris: Not so fast, mister.
Chris dramatically holds up his shield. REVEALit’s a CARSHIELD SHIELD, not the Captain America shield (this whole time we’ve only seen the underside of it).
Chris: You’re not sticking me with that expensive repair bill. Because I called CarShield before my car broke down.
The mechanic barely reacts.
Mechanic: Okay. No problem. (rips up bill) You don’thave to carry around a shield as proof, you know. I can, like, look you up in the system.
Chris: (talking like a normal guy) Oh,cool, thanks bud.
As Chris walks away with the mechanic toward his car…
Announcer: Shield your car with CarShield, America’s best protection next to an actual superhero.
CARSHIELD SPORTS SPOTS (via InterMedia Advertising)
Just a few of so, so many -- CarShield loves their sports spokes!
"BASEBALL SUPERSTITIONS"
PLAYER #1 (V.O.): I think it’s silly, but a lot of baseball players are really superstitious. Like, having to eat a certain meal before the game…
We see one of his teammates eating a meal of Froot Loops, fried chicken, and 6 lima beans.
PLAYER #1 (V.O.): …or wear the same socks for weeks in a row. Ugh.
Another player touches his locker in a very specific order, then puts on dirty, crusted (and presumably smelly) socks.
On the field, Player #2 licks his bat, then draws a very specific symbol (like an “O” with an “X” through it) in the batter’s box with his bat. Player #1 walks up to him – Player #1’s back is to camera the whole time.
PLAYER #1: Do you really think that’s going to protect you from strikeouts?
PLAYER #2: Uh, yeah-- kind of like how getting a plan through CarShield protects me from expensive car repairs.
PLAYER #1: Well, sure, calling CarShield is a no-brainer. They cover up to 6000 parts of your car. But when it comes to baseball, I’m just not that superstitious.
We finally see Player #1 from the front and REVEAL that he has a scraggly beard (fake) that’s all the way down to his belly button. Player #2 gives him a LOOK.
PLAYER #1: (off Player #2’s look) What? I like wearing my beard like this. It’s just easier not to shave until the season is over.
PLAYER #2: Sure, buddy. (reaching out) Want me to braid it for you?
Player #1 swats away Player #2’s outstretched hand.
PLAYER #1: Don’t touch it! No one can touch it but me or I’ll strike out!
ANNOUNCER V.O.: No amount of superstitions will keep your car from breaking down. But a plan through CarShield will help pay for the repair bills when it does. Call CarShield now, before your car breaks down!
----------
"FEAR THE HOCKEY MOM"
We’re close on a Hockey Mom in the stands, wearing her CarShield jersey. We HEAR the sounds of a game or practice on the ice. She talks to camera.
HOCKEY MOM: They say the only difference between a pitbull and a hockey mom is lipstick. And they say you shouldn’t fear the cub on the ice, but the mama bear in the stands.
Reveal our Hockey Mom has a full spread of a tea service, cups, etc. There are a few other Hockey Moms sitting with her.
HOCKEY MOM: But I like to think I’m a little more genteel than that. (to others) Tea, ladies?
As they all take tea cups from her…
OTHER MOM: Did you really get your minivan repairs paid by your plan through CarShield, Leslie?
Hockey Mom looks to camera – Oh no she didn’t.
HOCKEY MOM (to camera): But there’s one thing that is true about this hockey mom: Never come between me and my CarShield. (to Other Mom) Are you questioning me, Janet? Did I or did I not tell you that plans through CarShield cover up to 6000 parts of your car? And that you get 24/7 Roadside Assistance at no extra charge? Do you wanna go?!?
Hockey Mom tosses her tea cup to the ground, where it smashes. She’s ready to throw down.
OTHER MOM: I believe you! CarShield sounds amazing!
HOCKEY MOM: (instantly sweet and all smiles) Be sure to call before your car breaks down or you won’t get all those great benefits!
The Other Mom takes out her phone and starts dialing.
HOCKEY MOM: Call CarShield about plans for your out-of-warranty car so you don’t have to get riled up about unexpected, expensive car repairs. It’s just not proper.